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Pedro Da Palma Rosa

Digital Operations Director

Steven Dunn

Integrated Project Manager

Founded in 1948, Ogilvy is one of the largest advertising agencies in the world, with 450 offices in 169 cities. The Australian team, spanning three offices in Sydney, Melbourne, and Brisbane, serves clients such as BMW and KFC.

Their story

Ogilvy partners with clients to build their brands through ground-breaking advertising creative. Before Wrike, teams used a traditional paper-based workflow for projects to facilitate collaboration, alignment, and accountability at each stage of the process.

This process had several challenges, including manual tracking of status and approvals, limited ability to parallel track work, and limited visibility of project content and status.

Pedro Da Palma Rosa, Digital Operations Director of Ogilvy-Australia, saw an opportunity to improve the process by digitizing the Creative Brief and project management workflow. His goal was to give time back to teams: enable creatives to spend more time creating, and account managers to build more relationships and achieve client goals. Together with Steven Dunn, Senior Integrated Project Manager in Melbourne, and Ashley Risstrom, Senior Production Manager of Creative Studio in Sydney, they researched technology options and decided to pilot Wrike with their teams.

Everything I see now in Wrike is live and in its current status, which is a big plus to me. We can jump on the job, look at the last couple of comments on it, and pick up the ball up and run with it from there.
Steven Dunn

Integrated Project Manager

A cornerstone of Ogilvy's client projects is the Creative Brief: the summary of the client's needs, goals, target audience, and desired change in consumer behaviour. Account managers typically receive client needs through meetings or email, and clarify missing or unclear items before a Creative Brief was submitted to Production. The process was time-consuming because of the back-and-forth, and only the account manager had visibility into the status. "You would be emailing someone and you never knew what happened in the email communication between those two people," says Dunn.

Da Palma Rosa wanted to automatically track every step of the process in a consistent way across all projects, including collaboration, changes, and agreements, and approvals by each stakeholder to facilitate hand-offs and new team member onboarding.

It's the data capture functionality — it's fantastic. The Digital people love it. The Print department loves it as well, and TV as well.

Steven Dunn

Integrated Project Manager

Their victory

After implementing Wrike, Ogilvy-Australia now manages creative projects using a Creative Brief Request Form with required fields.

Streamlining the Creative Brief

Reviews and approvals are required stages for every delivery to clients. Dunn's team piloted the new Creative Brief client data collection process with a BMW dealer network of over 700 offices. "Previously all dealers used to email an account manager with their requests. All requests used to come through in different formats." Now, all dealers submit their part of the Creative Brief in a consistent way. "The forms essentially go from the dealers directly into production, and that's where we're saving a lot of time and effort," says Da Palma Rosa.

Customers are able to complete the form at their convenience, with less back and forth, and Production is able to start the project faster," says Dunn. "I think the biggest benefit with the forms has been for our Production departments, our Print departments, and our Digital department," says Dunn. "It's the data capture functionality - it's fantastic," says Dunn. "The Digital people love it. The Print department loves it as well, and TV as well."