IMD Sales Platform

Media Production & Distribution

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.They were looking for a Partner who could help them improve their digital products.


Imd, a subsidiary of NBCUniversal, is a multi-channel distributor of international, multi-ethnic and in-language programming, through a satellite TV signal in the US domestic market. We were challenged to innovate and create a complete redesign of their International Media Distribution website to adequately communicate their value proposition to their Affiliate Distributor clients and direct channel subscribers.

Our Implementation

We provided a Mobile First solution with Agile Methodologies. Our strong expertise working with Agile Methodologies allows us to customize the process according to the business needs and customer requirements. We created a solution with:

  • A User-Centered Information Architecture Design
  • A Cloud-based centralized storage of content
  • A Responsive Framework for all devices
  • Images, audio and streaming video from a cloud-based source
  • Scalability in Channels, Locations, and Languages


Using Lean methodology, we created 4 different breakpoints based on our research and client feedback delivering a series of advanced mockups describing a unique experience. Once the design was finalized and approved, we started working with a dedicated multi skilled team focusing on a high quality User Experience.

User Experience Ideation
Visual Design
Software Engineering
Quality Assurance
Solution Architecture
Product Evolution


  • MS Azure
  • DotNetNuke Platform
  • MS SQL Server
  • HTML5
  • CSS3
  • C#
  • JS

“Congratulations everyone on the successful launch. We could not have done it without your dedication and partnership.”

Nader Kazemi

Vice President, Global Media Operations IT, NBC UNIVERSAL

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